How is the marketing of enterprise to be organized for handling further compensatory consumption

as level 3 COVID-19 alert had been eased progressively?

19/Jul/2021

 

The outbreak of COVID-19 had impacted the economy globally. Taiwan is strongly hit by the pandemic and conducted a national level 3 alert. All walks of life suffered from this severe impact. However, how are the enterprises to make the portfolio for seizing the compensatory consumption this time as level 3 COVID-19 alert will be lifted step by step?

 

How Project, the professional in corporate planning assistance and marketing project execution commented that based on the experience which the pandemic was lifted in Taiwan in 2020. Its clear to observe that the consuming force is overwhelming and more than before the COVID-19 outbreak when consumers had released the pent-up emotion. 

 

This kind of revenge shopping (so-called compensatory consumption) is that because consumers who are suppressed for a while reward themselves and blow off steam even make the splashing out than before.

 

It’s approved with the below statistical analysis:

There was a peak which is affected by pandemic from Feb. to May 2020 in Taiwan. The passenger number in some of the scenic areas fell to 20%. But the passenger number in June 2020 had 100% growth compared to May 2020 due to CECC announced the lifting criteria of epidemic prevention on 25th May.

 

After that, the government started to offer a travel subsidy from July 2020. During the period of 4 months as the subsidy was offering, compared with 2019 (pandemic hadn’t occurred), visitor growth had more than 100%. Even though there was no subsidy from Nov. to Dec. 2020, the passenger number was almost back to normal.

 

Overall, from the passenger number in the whole year of 2020, there is a similar result with 2019.

 

Furthermore, based on the statistical table of visitor arrivals, in comparison with 2019, visitor arrivals in 2020 became only 12%. It is known that the tourists of 2020 in Taiwan are almost native. Hence it can be seen that native will be the major consuming group in further compensatory consumption.

 

According to the above statistics, how does the marketing of enterprises to be coordinated? How Projectstated that the consumers are depressed during the 2-month level 3 epidemic alert, and then Taiwan will enter the phase of compensatory consumption while epidemic prevention measures are lifted gradually. The enterprises should utilize marketing strategies (affiliate marketing, inbound marketing, branding marketing, online marketing), as well as efficient services/tools such as Google GDN, SEM, Facebook advertise, thus let more customers contact their products and services. Besides, increasing preferential programs is to facilitate business growth at the same time.

 

 

The enterprises had a severe impact on the pandemic. On the contrary, in the Post Pandemic Era, how does catch hold of this compensatory consumption this time is the most critical topic for enterprises.

 

For your request and product, well-using various marketing tools/channels, assisting the design of completed marketing strategies as well as all-around plans, providing clients the available content management are necessary.

 

Therefore seizing this consumption is not only the revenue can back to normal but also loss can recover.

 

Commercial Times

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

Line Today

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

Yahoo

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

PC Home

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

新浪網新聞網

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

HiNet

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

蕃薯藤新聞

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

台灣好新聞

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

Life

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

台哥大match生活網

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

卡提諾

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

尋夢好新聞

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

Share Life

How is the marketing of enterprise to be organized for handling further compensatory consumption as level 3 COVID-19 alert had been eased progressively?

20/Jul/2021

The new challenges and opportunities under the Pandemic.

How the enterprises utilize integrated marketing company?

03/Jun/2021

 

Whenever enterprises are under severe competition. Particularly, many enterprises are been pushed by Pandemic into a desperate situation this time.

 

Because it’s no way to contact consumers directly many enterprises are forced to access the cloud system. Moreover, omni-channel strategy plus low contact purchasing mode are used to sell the products within many channels like various shopping Apps or TV shopping. Expect that over the hump then back to normal business operation.

 

「How Project」, the professional in corporate planning assistance and marketing project execution, commented that for the above phenomenon many enterprises just put products into the internet for sale as the straightforward solution. It seems that the marketing channels are fixed up. However, this marketing strategy which is abruptly changing without a corresponding way probably makes the operating cost higher and doesn’t grow revenue up.

 

On the other hand, the same characters and styles are abundant on the internet. When consumers faced a variety of choices, how do attract them to decide to purchase it? The owner increased the advertising budget to expose the product in terms of more attention from consumers. In contrast, consumers intend to choose affordable products from others! Enterprises paid for more advertising budget, oppositely revenue is not increased efficiently and resulted in burden is aggravated.

 

Therefore, what the precise solution is? 「How Project」explained that in-person/online, various channels and pictures/media should be sync up with organization and execution to spread up the integrated force of bricks and clicks, expand the scope of groups, increase the customer stickiness and purchasing intention as well as enhance the branding of the enterprise.

 

In the presence of activities in-person are unavailable under Pandemic, not only the activity to be live-stream but also products on the internet for selection should not able to solve these problems once and for all. 「How Project」 mentioned that different channels are included various consumers and groups. Enterprises must handle it by correlative marketing projects. Otherwise, it will bring up more potential risks on the internet. Through the assistance of integrated marketing company, enterprises can merge with all-around marketing channels rapidly and face the challenges caused by Pandemic together for new coming opportunities after the Pandemic is relieved.

LINE TODAY

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

Yahoo

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

PCHome

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

新浪網新聞網

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

HiNet

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

蕃薯藤新聞

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

台灣好新聞

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

Life

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

台哥大match生活網

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

卡提諾

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

尋夢好新聞

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021

Sharelife

New challenge and opportunity during a epidemic:

how should the enterprise implement the marketing-integrated company?

03/Jun/2021